Thailand-based CEO Mark McDowell talks delegation, growth mindset and riding the curve of the pandemic to success

Primal, a data-driven online marketing company based in Bangkok, has risen to become one of the region’s fastest-growing marketing firms—recently expanding to Malaysia—and works with brands like Land and Houses, Raimon Land, Le Cordon Bleu and Under Armor. The company is helmed by CEO Mark McDowell,  Campaign Asia’s “Young Achiever of the Year (2018)” in Southeast Asia and a member of the Forbes 30 Under 30 list. The upstart CEO recently spoke to us about how he manages one of the region’s best upstart marketing firms—everything from seo for business,  Google ads, pandemic struggles to mentorship and the importance of delegation.

A lot of companies, especially in the media, struggled during the pandemic. How did Primal react to that situation? 

MM: There is a perfect analogy for how Primal responded to the situation, and it comes from Bain & Co….