The Thai government has launched an ambitious campaign, “Discover the New You” to entice international visitors to spend upwards of 18 million baht (US$510,000) by September of this year. This initiative is a concerted effort by the government, the Tourism Authority of Thailand (TAT), and over 130 healthcare, wellness businesses and service providers including hotels, spas, health resorts, hospitals, and clinics.
Government spokesperson, Anucha Burapachaisri, expressed delight yesterday regarding the wide-ranging collaboration on this initiative designed to boost health tourism and sustainable tourism. Anucha said…
“The country’s Prime Minister [Prayut Chan-o-cha] is assured that this effort will grab tourist attention and yield a positive economic impact.”
The campaign aligns seamlessly with the pervading project known as the Amazing
