Srichand United Dispensary Co and Karmarts Plc, two Thai beauty corporations, are preparing for global expansion. Srichand’s Chief Executive, Rawit Hanutsaha, disclosed plans for aggressive international growth, particularly in Indonesia due to its large beauty market and population.
The firm is in the process of identifying suitable Indonesian distributors and is also considering Malaysia.
Srichand has already established a global presence, with its products available in over 2,000 drug stores across Beijing, Laos, and Japan. Rawit is convinced that if the brand can gain traction in Japan, global expansion into other countries should be less challenging. However, exports currently represent just 5% of Srichand’s total sales.
The company is also engaging actor Supassra “Kao” Thanachat to endorse Sasi, a beauty brand under Srichand, targeting 15 to 30…
