Thai Asia Pacific Brewery Group (TAP), the marketer of Dutch beer brand Heineken in Thailand, is capitalising on the popularity of products featuring yuzu fruit flavours by collaborating with BSJ Production Co, the operator of Yuzu House by Honey Moni stores and a leading importer of yuzu-based products from Japan, to develop a non-lager beer to cash in on the festive season.
Pattapanee Ekahitanond, the company’s marketing director, said “Cheers Selection Japanese Yuzu”, a recently launched beer flavoured with yuzu, is scheduled to be made available via all channels by the end of 2023.
Positioned as an affordable premium beer, the product aims to bolster TAP’s premium beer segment and tap into the popularity of products featuring the yuzu fruit in Thailand over recent years, she said.
A yuzu is a small, bumpy, citrus fruit from Japan that looks like a…
