To celebrate its 35th anniversary, SUPALAI has committed to developing 'home' into a space that fulfills happiness and is a safe zone for everyone every day. Therefore, we took the opportunity to create a special campaign, joining hands with No One Else to spread happiness through the MV of the song 'Reason for Living. It's about meeting her' as a thank you to the Supalai residents for believing in and being together for 35 years.
And if we talk about Marketing, we have to admit that nowadays Music Marketing is considered to be very popular and has become a channel for doing campaigns that are very interesting to watch. This has caused many brands to start turning to music as another tool in their campaigns, like SUPALAI which is back again with a Music Marketing campaign that this time is much more special than before.
If promoting a normal campaign It wouldn't look special enough for the 35th anniversary celebration, so SUPALAI wore it.Special features of this campaign to reinforce the concept 'Built for Real Life' At SUPALAI, we intend to create houses that are based on real life. and ready to understand all the needs of residents By inviting residents to join in sending clips conveying views and cute moments in their own homes through MV to show the perspectives of residents' lives in various ways. Including sending words of thanks with love through songs back to other residents as well.
It can be said that in addition to the residents participating and SUPALAI has conveyed the story through a special MV, a special song created to truly represent a thank you to the residents, the MV for the song also reflects the warm moments and various relationships within the house. As SUPALAI intends to convey that Home is a safe, warm space filled with memories. that everyone can feel involved
Previously, in 2022, SUPALAI had done Music Marketing to promote the campaign. By grabbing a very talented young artist like BOWKYLION through song 'real life' which is a sequel to the song 'Draw it' which Khun Bogie composed after losing his mother. Ready to use the house to shoot an MV to convey every moment spent with family. and to encourage everyone to overcome the loss. Currently, the number of views of the MV for the song Real Life has already reached 16 million.
Until recently, SUPALAI has grabbed an artist with a hit song.at 'No One Else' Let's talk about meeting someone who filled in something missing through making a special version of an MV. 'Reason for living is to meet her' SUPALAI has invited residents to participate by sending clips to share warm moments in the house to be cut as part of the MV.
Whether it is the relationship between family, lovers, friends or even pets. which are all happiness and good memories that occur in real life So that everyone can find the missing jigsaw puzzle. And to reinforce that for the past 35 years, SUPALAI understands and is ready to respond to all needs and lifestyles of residents according to the Built for Real Life concept, a home that is based on real life.
Originally the song 'Reason for Living 'Meeting You' was first released last September, but there was no music video for the song. SUPALAI therefore used this opportunity to invite No One Else to join in creating a special MV to celebrate its 35th anniversary.
In addition to the entire MV being filmed inside SUPALAI's house as mentioned above, In the last part of the MV, there are also some clips from residents who come to share moments within the house through various stories, showing the realness and friendliness of the stories that are conveyed as if we were watching their lives. each person
Inside the MV tells a story. including people who stay at home and spend time cooking with their family, people who live in a condo with their girlfriend and look for activities to do during their free time, people who like to hold parties at home with a group of friends, and people who use their home as a work space. Or people who spend time with their favorite pets. Comes out in the form of a vertical video that people today are familiar with. This is in line with SUPALAI's concept of a home based on real life that meets the needs of residents of every lifestyle.
For the MV for the song 'Reason for Living 'Meeting You' was released on January 22nd. In less than a month, the views have already surpassed 140,000 views. Anyone who wants to go see the warm moments inside the house. With heartfelt lyrics that will make you feel like you've filled in what's missing. You can watch the MV for the song Reason for Living. is to meet her Check out the clip below!
