Adding new colour to the men’s fashion scene, new label Etiquette has opened its boutique in Elizabeth Hotel to bridge the gap between elegant black ties and stylish workwear.
Founded by architect Lertsak “Oat” Chitvarakorn, the brand presents a collection of menswear rooted in classic tailoring and contemporary fabrics with a defined cut that is representative of the times.
“The different facets of a person is what truly makes an individual. I find those details inspiring to work on. As an architect, proportion and form are fundamental and I enjoy applying those principles after years of studying tailoring to create for my clients. The attention and art that comes with making a suit are quite similar to designing a space to live as both require comfort and identity,” Lertsak said.
His showroom and design studio…
