At least 80% of Thai micro-businesses see technology as a crucial tool to mitigate challenges, while 40% of small and medium-sized enterprises (SMEs) plan to use printing in the next 12 months, according to a survey commissioned by HP.
“In an unfavourable economy, SMEs are a focus for HP in fiscal 2024, starting this November,” said Varanit Athijaratroj, managing director of HP Thailand.
“SMEs account for 60% of the company’s printing business. We need to be selective and customise to penetrate more untapped markets by offering solutions that fit their needs.”
Ms Varanit said SMEs in the retail and hospitality sectors have bounced back from the pandemic, while technology is a crucial tool for every sector.
The “HP Smart Where IT Matters Study” by Kantar was commissioned by HP and covers 1,200 micro-business owners in four countries: Thailand, the…
