Selling hair and beauty products on Facebook Live, Entertainment News & Top Stories

Celebrity hairstylist Addy Lee was once earning close to a six-figure sum monthly doing live-stream sales in China for brands like Unilever, but when the Covid-19 pandemic hit and he could no longer travel to China freely to meet his clients and their brand representatives, that income vanished.

Adding to the blow was the shuttering of hair salons during the circuit breaker period.

The 49-year-old tells The Straits Times: “It was really bad. I was very frustrated as there were no events for me to style celebrities for, no customers, no live-stream sales.”

Even as Covid-19 restrictions eased in Singapore, his income was nowhere close to its pre-pandemic level due to the loss of his live-stream earnings.

So he decided to start his own live-stream company, Mdada, in September with long-time business partners and friends Pornsak Prajakwit and Michelle Chia to sell products on Facebook…