Sabah woos Thai tourists back

Sabah Tourism Board has launched a new online campaign in Thailand promoting book-now-travel-later deals, for travel through year-end.

Dubbed SABAHDeeKhrap, the ongoing campaign runs from February 22, 2021 till May 22, 2021, targeting Thailand residents, and in particular, the expatriates and millennials.

Accessible via hellosabah.my/sabah-dee-khrap, the campaign site features a wide range of products and packages in Sabah which include nature, adventure, wildlife, culture, diving, community-based tourism, beaches, as well as hotels and resorts.

In 2019, Sabah welcomed 4,738 Thais, representing an increase of 19.4 per cent from the previous year. Thai travellers to Sabah typically seek adventure activities and diving. Pre-Covid, Kota Kinabalu – the state capital of Sabah – was connected to Bangkok with a direct, thrice-weekly flight serviced by AirAsia Thailand.