One Championship sits among the world’s major global sports media properties in terms of online viewership and engagement, according to a recent report by Nielsen.
The organisation has made extensive use of the numerous social media and streaming platforms available to better connect with its fans and the 2021 report shows that the approach has produced positive results.
Among the most popular social media and streaming apps used today, One ranked fourth on YouTube, 11th on TikTok, and 17th on Instagram.
More than 43 million people followed them in some form online, a number that is up by nearly 25 percent from the previous year, and only the Olympics, the European Championship football tournament…
