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Tuesday, April 30, 2024

Restaurant chains readjust in light of higher costs

Sizzler introduces a new menu with sizzling diced Australian Angus beef served on a hot plate with an original pepper sauce for 499 baht.

With most producers preparing to increase prices, restaurant chains are expected to follow suit thanks to the spike in manufacturing costs as a result of the Russia-Ukraine war and galloping inflation amid the prolonged pandemic.

Every category of retail eatery ranging from food courts, sukiyaki, shabu and steak to high-end restaurants have gradually increased their prices by 5-10% since early this year. To name a few, these include Suki Teenoi, Zen, AKA, Kouen, Narai Pizzeria, Sizzler steakhouse, Mo Mo Paradise and Four Seasons Chinese Restaurant.

Total operating costs including the prices of raw materials such as pork, fish, wheat, logistics, oil and cooking gas have…

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