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Friday, March 29, 2024

7 Lessons Every Entrepreneur Should Know from 7 Cariber Courses Taught by Top Entrepreneurs

In this era, everyone wants to be their own boss. Therefore, we see more and more new business people. But at the same time, the risk of doing business is not any less. Because many people did not graduate directly in this field. and have never been in business before

But we can reduce the risk and increase the chances of a successful business. By learning from the lessons and direct experience of entrepreneurs who have gone through many failures to stand in a position that can be called success. In order not to let every new businessman make a mistake in something that can be prevented.

In this article, Thumbsup gathers 7 lessons from top entrepreneurs and tutors from Cariber, the self-improvement online course platform. Taught by leaders of all circles

Interested in learning more? You can apply and watch here: https://page.cariber.co/entrepreneur

Answer to who you want to sell.

Mr. Thanaphong Wongchinsri, owner of Penguin Eat Shabu restaurant, suggested that the key question that should be answered is “Who do you want to sell?” in order to be able to market that meets the needs of customers. Because not everyone is a customer. It is important to know who to sell and not to whom.

Target customer segmentation can be done in a variety of ways, for example by demographics. (Demographic) is divided by age, gender and salary divided by location (Geographic) and divided by behavior (Behavioral).

for example If you want to sell shabu for 400 baht, you need to know which group of customers to sell to. If selling to a group of students who are students, it may not answer the question as it should. because students still have low income Therefore, it may be sold to customers who are office workers with a salary of 20,000 baht or more or people who live with families who can come to eat as a family.

Next is to observe the behavior of customer groups, such as office workers who are the main customers who tend to eat Shabu in the evening. As the shop opens early in the morning, there are no customers in the morning, all you have to do is find a secondary customer group. This may be a group of customers who live in the area or people who can come to eat during the day. Or maybe adjust the menu format or promotions to be more in line with the customer group in the morning to attract more customers to the shop.

Learn to manage and manage a professional restaurant business. Close the chance of failure and open the door to business success with Khun Thanaphong Wongchinsri, owner of Penguin Eat Shabu restaurant in The Secrets of Starting a Restaurant Business course.

at: https://www.cariber.co/course/thanapong-vongchinsri/

Sell ​​what customers want

Because there are many and many types of products nowadays. The selection of products to sell is therefore very important. Mr. Jet Jarungcharoenwet, CMO and Partner of N-Squared eCommerce, explains that there are two main techniques in selecting products as follows:

  1. Choose from your own preferences This is considered one of the advantages for selling online. because they will have special knowledge and expertise in that type of product And can use this knowledge to build on and develop to build influence and trust for customers.
  2. Doing Market Research or surveying market demand Which can find information from various eCommerce platforms or Google Trends which products have high sales and What products are in demand in the market? including the possibility of competing in that product can view as well

being able to store information of the product will help to calculate the possibility of bringing the product to sell whether the product will be able to compete with the original owner in the market or not Including being able to calculate the value and profit from the product as well This is something that must be calculated well and must be done before actually selling.

Open the secret formula to sell online to tie the hearts of customers. to create opportunities for success in new trade fields go with Mr. Jet Jarungcharoenvej, CMO and Partner of N-Squared eCommerce, an integrated e-commerce distributor and channel management company in Thailand, in the How to Sell Well in eCommerce course, the secret best-selling formula online.

at: https://www.cariber.co/course/jed-charungcharoenvejj/

A good partner is one that is good at different things. but with the same goal

Suranam Panichkarn, CEO and Founder Tofusan believes that one of the key factors that help businesses succeed is partners and funding. But most people start with finding a partner as a friend, and many times end up with losing friends.

because during the decision to start a business Both my friends and I have the same interests. Therefore, and friends have the aptitude and understanding of similar things, for example, and a friend may be both marketers. But running a business has a lot to do. causing someone to do things that they do not like and do not like This will cause problems later. Therefore, a good partner must be someone who can fill the gap in the business.

Take for example the story of two chefs who share the same culinary aptitude and decide to do business together. The results are achieved despite the creative menu. But that business may not survive. But if a chef who is good at cooking Find a partner in restaurant management. The end result can be a successful shop very quickly. because they both fill each other’s gaps Therefore, finding a partner that can fill the gap in the business. Therefore, it is an important factor to make a business successful.

Know how to look for opportunities and overcome failures to succeed in business. with Mr. Suranam Panichkan, Founder and CEO of Tofusan Producer and distributor of ready-to-drink soy milk ‘Tofusan’ and innovating tofu business from zero to sales of over 500 million baht in the Entrepreneurial Mindset course. even full of limitations

at: https://www.cariber.co/course/suranam-panichakarn/

Entrepreneurs or business owners must be disciplined.

In the world of SMEs, the problems encountered are no different: most are ‘failed’ rather than ‘survived’. Statistically, businesses have an 80 percent chance of going bankrupt in the first year of starting a business. This means that only 20 percent of the business survives. So doing business is not easy.

Most entrepreneurs die early in their business. There are three main reasons:

  1. The product is not good enough, but still trying to sell.
  2. bad working system both account management personnel management The inefficient work methodology has led many entrepreneurs to not reach their dreams.
  3. Entrepreneurs or business owners who do not have enough discipline, which Khun Worawut said that when there is no discipline, they will not strive and stop developing.

Mr. Worawut Ounjai, founder and former CEO of OfficeMate, emphasized that if business owners do not continuously develop themselves Business will not develop accordingly. A business is no different from an owner’s reflection, so the mindset of being a good boss and boss is important to reflect on whether a business will succeed or fail.

Take off the formula of business expansion from small to medium size to grow into a large company with ten billion income Ready to manage how not to go bankrupt Go with Mr. Worawut Ounjai, founder and former CEO of OfficeMate, a stationery and office equipment retail brand that started from a 2-room shophouse to a public company with ten billion income in the Decoding SME Success course, decoding SME to ten billion business.

at: https://www.cariber.co/course/worawoot-ounjai/

Impress customers with Service Mind

In an era where products are of similar quality Many companies have developed more branding and marketing. ‘Customer Service’ or service before, during and after the sale is therefore considered to be the heart that makes many customers decide to buy and use that product.

Mr. Rawit Hanutsaha, CEO of Srichan and Mission to the Moon, for example: At Srichan, the focus is on Customer Service very much. A discount coupon will be sent to you. Or during the covids that everyone doesn’t leave the house. Srichan, as a brand that still wants customers to think about, will send cosmetic care packages to customers. along with a note showing concern which is what helps to maintain relationships with customers all the time. Because nothing impresses customers more than care.

Unravel the secret ‘art of selling’ that will make you understand that selling and persuasion is not a far off example with Khun Rawit Hanutsaha, CEO of Srichand cosmetics brand (Srichand) and owner of a business page and podcast called As “Mission To The Moon” in The Art of Sales and Persuasion course, the art of selling and persuasion.

at: https://www.cariber.co/course/rawit-hanutsaha/

Remember to focus on building your brand.

A white shirt is priced from a few hundred baht to more than ten thousand baht that is a super brand. So why is the super brand’s expensive white shirt still selling?

The answer is because these brands don’t just sell white shirts. but also sells the feeling of pride since taking the bag out of the shop, or in other words, selling it as a “brand”

Mr. Panu Ingkawat, co-founder of Greyhound, said that for a brand to be born there must be a Brand Purpose. which does not refer to the appearance or features of the product only. But there is also another important aspect of emotion and feeling that makes people ‘fall in love’ with a brand’s brand identity. There are gimmicks hidden in the brand’s products, for example, usually working people often have to wear a monotonous white shirt. But Greyhound’s clothes have different gimmicks and cuts. There is a lot of fun in the details of the clothes. or walking into a simple menu At Greyhound’s restaurant, it’s also fun to eat.

Because people who buy brands don’t just buy stuff. Learn the branding formula from Thai brand owners in the global market with Mr. Panu Ingkawat, Co-Founder of Greyhound, a Thai lifestyle brand on the world stage that has transcended time for 40 years in the Branding Formula course.

at: https://www.cariber.co/course/bhanu-inkawat/

Modernizing the business

Mr. Tassapak Lertsawetpong, heir of the second generation of leather goods brand VIERA by Ragazze, said that businesses need to adapt to keep up with the needs of customers all the time. Therefore, the business cannot be stuck with the same customers forever.

For the duties of the successor to the business Or manage your own business, but it hasn’t changed for a long time, so it’s looking for the same customer group that is in today’s era. which the same customer group may not be the same customer in the past for example If the brand’s customers are working women. People who love to dress, etc., will have to find a person like this in the present era. and when the customer group is known Therefore, businesses will be able to adjust their business to meet the needs of those customer groups.

Learn to run a family business effectively. to deal with and deal with problems on the spot Went with Mr. Thansapak Lertsawatpong, business consultant. author, owner of the book “A business subject taught by real life”, the second generation of leather goods business ‘VIERA by Ragazze’ in the Family Business Management course – family business management. relationship management

at: https://www.cariber.co/course/dhazzaphak-lertsavetpong/

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