Thailand Privilege Card Co (TPC), operator of the Thailand Elite Card, announced plans to increase its base membership price by 50%, raising it from 600,000 baht to 900,000 baht. The move is part of the company’s strategy to boost its annual revenue to 8 billion baht.
In addition, the company will be introducing four new types of cards, all of which will no longer carry the term “Elite” in their names, a term that has been in use since the programme’s inception in 2003, reported Bangkok Post.
Yuthasak Supasorn, the governor of the Tourism Authority of Thailand (TAT) and TPC board chairman expressed confidence in the programme’s competitiveness despite these changes.
“We’re confident that we will not lose clients to neighbouring countries that offer a similar long-stay visa programme.”
The most expensive new membership, dubbed…
