SF Development Co, the firm behind Megabangna shopping mall, earmarked a 200-million-baht (US$5.6 million) budget for marketing, intending to drive up customer footfall and increase spending by 10-15%.
Wanwimon Ordeedolchest, the Vice-President of Marketing at the company, revealed that the funds will be channelled into numerous events, activities, campaigns, and applications to draw in shoppers to Megabangna.
“We will hold events and activities at Megabangna that target specific groups, particularly pet lovers and the ageing population, which are high-spending consumers.”
These two demographic groups are expected to form a significant part of Megabangna’s customer expansion plan for this year, considering the surge in pet owners, who made up 40% of all customers at the shopping centre last year, reported Bangkok Post.
The firm also plans to…
