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Tuesday, April 30, 2024

Pattaya’s sunny side: Hotel industry shines amid European gloom

Picture courtesy of Bangkok Post.

Despite Europe’s deteriorating economic forecast, Pattaya’s hotel industry remains robust, backed primarily by Asian and domestic tourists, says the Managing Director of LH Mall and Hotel (LHMH). Pattaya, traditionally known for its nightlife, has successfully rebranded itself as a family and business-friendly destination.

As the European Commission revises the Eurozone’s growth outlook and Germany faces a potential recession this year, LHMH managing director Kitti Worrabanpott, suggests that hotels focusing on the European market may feel the impact more significantly.

In contrast, LHMH’s customer base is predominantly from Asia. The company currently operates two hotels in Pattaya and four in Bangkok under the Grande Centre Point brand.

LHMH’s latest venture, the Grande Centre Point Space Pattaya, which started operations in August…

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