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Friday, May 3, 2024

Netflix subscription fees cut to outmanoeuvres rivals

Streaming giant Netflix has cut subscription prices by up to 60% in over 30 countries, including Thailand. Netflix subscription fees are seen as too high amid serious competition. The move to cut prices could boost growth.

Why do Netflix subscription fees matter?

Released in 2021, the Netflix series THE SERPENT shows merciless killer Charles Sobhraj preying on travellers exploring the “hippie trail” of South Asia in the 1970s.

While streaming services such as Apple TV+ and Disney+, have decided to hike subscription rates, Netflix has decided to do the opposite. Given the number of streaming options available, the company appears to be shifting its focus to strengthening its user base.

Netflix currently has over 230 million subscribers worldwide

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