Misconceptions about innovation

Misconceptions about innovation

It’s not a goal but a journey, and you don’t have to be ‘creative’, just willing to learn

When we think about innovation, we think about companies like Apple, Amazon and Microsoft. Companies like these have a reputation for coming up with new technologies and processes and turning them into products and services that people use every day.

We define innovation as coming up with new ideas and breakthrough products and services. This is true to a certain extent, but the reality of innovation isn’t simply about coming up with new products or approaches. Many people see innovation as an end-goal, but this is far from reality. People labouring under this misconception might conclude that innovation just isn’t meant for them or their…