Year 2021 Still a challenging year from the Covid-19 From preparing and defending in the first part of the outbreak in the past year This allows brands to learn how to prioritize communication to consumers. By using data To adapt the strategy and offer creative content to fit the new way of life of consumers who are perceived and ordered at their fingertips.
Opportunities and challenges for brands in marketing communications in 2021, the era of consumer adoption of a new lifestyle due to the effects of the Covid-19 outbreak.
youPattamawan Sathaporn – Managing DirectorMind Share Said “Over the past year, both brands and consumers alike have needed to adapt to the virus outbreak. Which until today, Cowit-19 Have not disappeared from us But both brands and consumers have the experience and learn better to cope with ever-changing situations. In terms of ad spending We believe that years 2021 Will grow from year to year 2020 On both digital and TV media and of course eCommerce It continues to grow steadily in the years 2021 This as well
Mind Share Expect ad spending to increase 3% compared to 2020 Or with a total value of 97,100 million baht Digital is still the most growing medium. While TV remains a strong medium that is driven by digital TV. Because of the way consumers work from homeDuring the outbreak
Insights to Marketers in Making Communication Strategy in 2021
Prioritization – Monitor the situation closely To analyze product communication strategies that will respond to changing situations and behaviors
Audience Analyze the data situation and forecast the adjustment of the consumer group to generate sales.
Media Always choose media that is relevant to the brand’s consumers.
Agile Communication Adjust the communication that will make consumers perceive to be able to purchase products from home immediately. And avoid activities involving inclusion
eCommerce and Search Make sure consumers can find us through search and consider campaigning for bulk purchases, including shipping.
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