Maurice Lacroix now official timekeeper of ‘Red Bull Dance Your Style’
published : 24 Feb 2022 at 04:00
Calypso performs in Berlin. Maurice Lacroix
Maurice Lacroix has announced a surprising partnership with Red Bull to be the official timekeeper of a global dance competition.
Based in the Swiss Jura, the brand is serious about watchmaking, but it also knows how to have fun. By sponsoring the “Red Bull Dance Your Style” competition, this is the first time a watch company has entered into the world of competitive street dance.
“Teaming up with Red Bull and supporting a major event such as ‘Red Bull…
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