The career that the new generation is most interested in and wanting to be is inevitable. “Influencer” (Influencer), right? Of course, another interesting thing would be the matter of “revenue”. If from the point of view of marketers and brands, it will be a matter of “budget” because this is considered. It is an important factor that enables businesses to forecast costs.
thumbsup gets information fromFederation of Thai Industries Interesting about the income of influencers to leave each other.
popular platform
The most popular platforms for influencer marketing are:
- Instagram 82%
- Youtube 41%
- TikTok 23%
- Twitter 23%
- Facebook 5%
Influencers are categorized as follows:
- Nano-influencer has 1000 – 10,000 followers.
- Micro-influencer has 10,000 – 50,000 followers.
- Mid-tier influencer with 50,000-500,000 followers.
- Macro-influencer has 500,000 – 1,000,000 followers.
- Mega-influencer has 1,000,000+ followers.
Posting fees for each platform
The article states that the cost figures for each influencer’s post are It comes mainly from collecting data from influencers in Europe. Therefore, it is not clear whether this cost rate is equivalent to Thai influencers or not.
In addition, the cost of each page or influencer will have a different nature of work, whether it is posting photos, video clips, blogs and reviews, which channels will be published. and how much production Therefore, the content formats will have different costs.
Marketers and brands should therefore calculate a variety and estimate the price broadly so that it will be easier to calculate the cost or “expenses” in this section.
- Nano-influencer: 10 – 100 USD per post or about 327 – 3,277 baht
- Micro-influencer: 100 – 500 USD per post, or approximately 3,277 – 16,387 baht.
- Mid-tier influencer: 500 – 5,000 USD per post or approximately 16,387 – 163,875 baht.
- Macro-influencer: 5,000 – 10,000 USD per post, or approximately 163,875 – 327,750 baht.
- Mega-influencer: 10,000+ USD per post or approximately 327,750 baht or more.
YouTube
- Nano-influencer: 20 – 200 USD per video, or approximately 655 – 6,550 baht.
- Micro-influencer: 200 – 1000 USD per video or approximately 6,550 – 32,775 baht.
- Mid-tier influencer: 1,000 – 10,000 USD per video or approximately 32,775 – 327,750 baht.
- Macro-influencer: 10,000 – 20,000 USD per video or approximately 327,750 – 655,500 baht.
- Mega-influencer: 20,000+ USD per video or approximately 655,500 baht or more.
TikTok
- Nano-influencer: 5 – 25 USD per post or about 163 – 819 baht
- Micro-influencer: 25 – 125 USD per post or approximately 819 – 4,096 baht.
- Mid-tier influencer: 125 – 1,250 USD per post or approximately 4,096 – 40,968 baht.
- Macro-influencer: 1,250 – 2,500 USD per post or approximately 40,968 – 81,937 baht.
- Mega-influencer: 2500+ USD per post or approximately 81,937 baht or more.
- Nano-influencers: 2 – 20 USD per post or about 65 – 655 baht
- Micro-influencers: 20 – 100 USD per post or about 655 – 3,277 baht.
- Mid-tier influencers: 100 – 1,000 USD per post or approximately 3,277 – 32,775 baht.
- Macro-influencers: 1,000 – 2,000 USD per post or about 32,770 – 65,550 baht.
- Mega-influencers: 2000+ USD per post or about 65,550 baht or more.
- Nano-influencer: 25 – 250 USD per post or about 819 – 8,193 baht.
- Micro-influencer: 250 – 1,250 USD per post, or approximately 8,193 – 40,968 baht.
- Mid-tier influencer: 1,250 – 12,500 USD per post or approximately 40,968 – 409,687 baht.
- Macro-influencer: 12,500 – 25,000 USD per post, or approximately 409,687 – 819,375 baht.
- Mega-influencer: 25,000+ USD per post or approximately 819,375 baht or more.
****The average baht used in the calculation During the month of Nov. 2021
Source: Federation of Thai Industries
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