Goal of 40m foreign arrivals a challenge
Tourism operators see the government’s goal of 40 million foreign arrivals as a challenge, considering high travel expenses, sluggish demand in populous markets such as China and Russia, and competition from neighbouring countries.
Thanet Supornsahasrungsi, president of the Association of Chonburi Tourism Federation, said a stagnant Chinese market contributed only 3.5 million tourists last year, compared with almost 10…