Mr Sangsuk, right, poses next to an image of Lisa Blackpink who has been made brand ambassador for Dentiste’ Anticavity Max Flouride waterless toothpaste.
Siam Health Group, the producer and marketer of Dentiste’ toothpaste, has quickly tuned in to the vibe of Thai-born singer Lalisa “Lisa” Manoban, a member of South Korea’s superstar K-pop group Blackpink, hiring her as brand ambassador as part of its promotional efforts in the global market.
Sangsuk Pithayanukul, the company’s managing director, said the company plans to allocate 100-300 million baht to launch a new global campaign, featuring Ms Lalisa as the new brand ambassador for waterless brushing. An advertisement…
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