ZEN restaurant and SOUR Bangkok invite Thai CEO’s to join the #WorkLunchBalance movement – Campaign Brief Asia

ZEN, the leading Japanese restaurant in Thailand that stands for ‘Live Quality’ for over 32 years, has discovered the research on how office workers’ “Work Life Balance” is suffering since eating lunch at the office desk became a new norm after the pandemic. On the contrary, 51% of employees taking a lunch break outside increase their focus, creativity and ‘Productivity’.

Hence, ZEN teamed up with SOUR Bangkok to launch the ‘Bento Boss’, a customized look-alike Top Thailand’s CEO sculptures made of rice to target CEOs from all over the country, inviting them to join #WorkLunchBalance Movement encourages their employees to have quality lunch breaks outside…