Krungsri preps B7-8bn for digital, innovation strategy
Bank expanding services in region
Mr Pairote, left, and Mr Akita say the bank is positioning itself regionally under its medium-term business plan.
Bank of Ayudhya, under the marketing name Krungsri, plans to spend a budget of 7-8 billion baht this year on digital and innovations to expand digital banking services both in Thailand and regional markets.
This is the second year of Krungsri’s medium-term business plan, which covers 2021-23.
The plan has three core strategies: Asean enhancement and expansion, ecosystems and partnerships, and digital and innovation, said president and chief executive Seiichiro Akita.
The bank plans to invest 7-8 billion baht this year on information technology to…
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