Former Siam Commercial Bank executive launches 8 million baht shabu restaurant

A passion for the delectable flavours of Japanese shabu dining impelled Thienachariya, the onetime chief marketing strategist for Siam Commercial Bank, to inaugurate his own shabu restaurant at Erawan Bangkok.

The restaurant is the brainchild of Thienachariya and a culinary trio of his associates, formed under the banner of their newly established company, Shabudoke Co. The culinary ensemble includes beef master chef Kraisornkittikul, director of enterprises such as Menya Itto and 35 Dry Aged Beef Ginza Tenharu, Na Nakorn, and Pavaravadhana from Independent Artist Management.

The childhood dream of owning a shabu restaurant has now come to fruition, said Thienachariya. The venture has been brought to life after a series of deliberative dialogues among his close circle and a substantial investment of 8 million baht. The contribution has been directed…