Juicy joins CHAPS for collaboration

CPS CHAPS and Juicy Couture believe “life is short, your skirt should be even shorter”.

This philosophy is expressed in a denim miniskirt from the Juicy Couture x CPS CHAPS collection.

The collaboration between the Los Angeles and Thai labels transports fashionistas to the Y2K era marked by the rise of the internet and the dot-com boom.

The comeback of the Y2K style is presented in a campaign starring seven members of girl group 4EVE and Achira Terio.

The capsule collection is loaded with items in various shades of pink, such as women’s cropped T-shirt, knit cropped top, velour track jacket, heart-shaped belt bag and faux fur bucket hat.

Diamond-studded logos stand out on a black sleeveless high-cut bodysuit and a front slit midi skirt. The bodysuit is also available in red, which also ablazes on a velour cropped hoodie and matching jogger as well as tube top and…