Canon targets 10% revenue growth in Thai printer market with new laser models

Canon Marketing (Thailand), the local branch of the Japanese technology company, has set target of achieving a 10% revenue growth for its printer business this year, while simultaneously launching new laser printer models in the market.

Thailand ranks as the fourth largest growth market in Asia-Pacific for both inkjet and laser printers, following India, Indonesia, and the Philippines.

The country recorded total sales of 792,000 units across all brands, as revealed by Norihiro Katagiri, senior vice president of Canon for the Singapore APAC headquarters.

“The Thai market is highly price sensitive, with fierce competition in the printer business,” stated Netnarin Chancharassuk, senior director for the consumer imaging information product group of Canon Marketing (Thailand).

According to Netnarin, in a post-pandemic market full of various choices with supply…