Jasmine stars in a new fragrance

Alongside rose, jasmine is one of the most favourite flowers used in perfumery.

Guerlain incorporates jasmine into Guerlinade, a secret olfactory hallmark for its fragrances, while its other five notes are rose, vanilla, iris, tonka bean and bergamot.

The dainty white flower now stars in the new Jasmin Bonheur from the L’Art & La Matière collection.

“For this creation, we composed the ideal jasmine scent. It brings together jasmine from three precious origins, including a rare Calabrian jasmine replanted exclusively for Guerlain in the exact place where it bloomed over 40 years ago,” said master perfumer Thierry Wasser.

At the end of the 1990s, the Calabrian jasmine disappeared from the land where Guerlain obtains its emblematic bergamot. Following Wasser’s request, the cultivation was revived in 2010, which reinstated the supply for Guerlain.

Besides Calabria in…