iQIYI and G.H.Y Culture & Media Sign MOU for Joint Venture To Form Southeast Asia’s Largest Talent Agency

This joint venture entity aims to identify and promote talent across Southeast Asia. A talent search programme that aims to uncover hidden talent across region, particularly in Singapore, Malaysia, Thailand, Indonesia and the Philippines, is also in the pipeline. The talent search programme will be streamed exclusively on the iQIYI International platform and iQ.com. More details will be announced at a later stage.

Tay Ping Hui, who is currently represented by GHY, and is a veteran actor and cast member of iQIYI and GHY’s first Southeast Asian original production, The Ferryman: Legends of Nanyang, is primed to be the first talent to be represented by this new talent management agency. Tay, who most recently played the role of Yan Nantian in Chinese period drama, Handsome Siblings, is known for his versatility in acting roles, bilingualism, and is an established name in the regional…