Instagram’s main user base is Gen Y and Gen Z, or working age groups to startups, making Instagram increasingly important as a platform where brands can reach their target audience and generate awareness. Easily
It features a platform for sharing photos and videos. So brands can sell and advertise their products honestly. Both from employing micro and macro influencers, as well as own brand accounts
Now, with Facebook’s algorithms becoming more focused on Group and Marketplace, brand posts are less accessible to customers. That means marketing costs will also increase. Marketers are increasingly turning to the audience on Instagram.
I would like to explore some interesting statistics about Instagram and some tips for building a brand on a platform that all brands can apply.
- Average Instagram usage time is 53 minutes per person per day, while Facebook is 58 minutes per person per day.
- IG Story is a way that brands spend more on advertising than Facebook.
- Gen Z’s favorite platform, 70% of users under 35.
- 40% of Instagram users stop watching television on a daily basis.
Location must be clear.
Choose to use locations in both IG Story and Post to increase user accessibility and exploration.
Learn from Data
Insight data will tell you what brands should improve, which posts, and which posts fail.The information tells both Reach and Engagement.
Get creative with Caption
Images and videos are the core communications of a brand. Which the narration will enhance the value of the content Don’t forget to use emojis and friendly languages.
Reinforce the hashtag strategy
Explore trending hashtags Create hashtags that identify the brand and campaign you want to communicate.
Save is the new Like.
Not overlooked, the Save feature is like a user’s bookmark. In case for information to return, look back later, what kind of posts? Save a lot indicates that users will return to the brand more.
Source Socialmediatoday
