Plern wraps a Bangkok subway car, part of a localized, artist-focused branding blitz throughout Thailand (photo: Digital Music News)
Never heard of Plern? Here’s how an upstart Thai streaming music platform quickly topped 1 million app downloads despite heavy competition from Spotify, Apple Music, and YouTube Music. The Tuned Global-powered platform launched just a few months ago.
If you’re not living in Thailand, you’ve likely never heard the name ‘Plern’. Inside the country, however, Plern is a fast-rising streaming music platform that is quickly gaining notoriety. The platform reached 1 million app downloads across both iOS and Android just three months after launch, with a localized focus quickly drawing followers. That was enough to get noticed by global mega-giants like Spotify, Apple Music, and YouTube Music, all of whom have a serious presence in the country.
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Plern wraps a Bangkok subway car, part of a localized, artist-focused branding blitz throughout Thailand (photo: Digital Music News)
