- TikTok propels APAC’s US$70 billion gaming market; VNG’s launch exemplifies impact.
- Gaming on TikTok blends humor and community, urging marketers to innovate and connect.
Home to 1.5 billion gamers, APAC is the fastest-growing gaming region in the world with a US$70 billion gaming market, presenting endless opportunities for existing players to gain a more significant market share. With over 3 trillion views of gaming-related content in 2022 alone, TikTok has become the global destination for diverse audiences to tell new stories, discover new games, and influence cultural trends as part of a larger gaming community.
For TikTok, it’s all about leveraging three trend forces to connect with its audiences: actionable entertainment, making space for joy, and community-built ideals.
Gamers on TikTok actively engage with content, seeking more information about products and brands, and…
