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Saturday, April 27, 2024

Hotels unable to improve room rates

Slow rebound hurts the mass market

Tourists make their way along Walking Street in Pattaya. Mr Sanpech said hotels in Pattaya and the eastern region previously wanted to sell rooms at the same rate as 2019 during this high season after seeing a healthy rebound in international tourism.

Hotels in major destinations overall have been unable to improve the average daily room rate during the high season, due to the slow rebound of the mass market, according to the Thai Hotels Association (THA).

Sanpech Supabowornsthian, president of THA’s Eastern Chapter, said hotels in…

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