Pizza delivery: The Pizza Company’s optimistic growth

Despite a challenging economic environment and a downturn in the food delivery sector, The Pizza Company remains optimistic about its growth prospects, projecting a 15% increase in sales this year. This confidence stems from its 20-minute delivery guarantee and strategic initiatives aimed at attracting younger customers.

The company, a subsidiary of Minor Food, continues to focus on providing a value-for-money experience for its customers, according to Thunyachate Ekvetchavit, the firm’s Chief Operating Officer. Amidst dwindling purchasing power, especially in rural areas, the company’s Buy One Get One Free offer and the launch of a small pizza set for individual diners have been introduced to cater to shifting consumer trends towards smaller meals, reported Bangkok Post.

Despite a general decline in food delivery in Thailand, The Pizza Company…