This year has been nothing short of happening for German footwear brand, Birkenstock. Just recently, the company — best known for its premium sandals — filed an initial public offering at the New York Stock Exchange, which could value the company at US$8 billion (288 billion baht), according to estimates.
But beyond big business expansions, the brand has imprinted itself into popular culture — with a splash too. In a cameo in this summer’s blockbuster Barbie, the Arizona shoe served as a significant plot device in the movie: when Barbie had to choose between a pink stiletto or a pair of brown Birkenstock sandals. One represented her perfect, rose-coloured world as she knows it, the latter, the less glamorous facets of the real world. The ending of the movie saw Barbie, played by Margot Robbie, going for the best of both worlds — she is wearing a pink Arizona…
