Gojek, the leading platform in Southeast Asia, offers a wide range of on-demand services. Revealing the trend of ordering food delivery in the present day that Bangkok consumers Popularity in the first quarter of the year From collecting in-app search terms From January – March 2021
by The five food categories that people search for most often on Gojek are:
- Chicken Dishes (540,000 searches) The most popular dishes are fried chicken, chicken rice, and grilled chicken.
- Northeastern food (There are 326,000 searches), in which the Somtum menu has been searched up to 76%
- Drink (If 325,000 searches are performed) The most popular menu item is pearl milk tea 63% followed by coffee 22%.
- Noodle dishes (247,000 searches) the most popular dishes are chicken noodles, beef noodles, and tom yum noodles.
- Single dish (200,000 searches), the most popular dishes are fried rice, omelette rice, and basil rice.
Mr. Shreecha Kravarthi President Gojek Thailand “As a food lover’s destination platform, Gojek is focused on delivering a wide variety of foods. Both in terms of the restaurant menu and the complete food category, we also focus on developing User Experience or various applications. To make it easier for users to find restaurants and menus that need to be divided, more convenient and more relevant.
To provide the best and most relevant experience for our users. Including to help support restaurants on our platform to reach more customers. Through a search and shop recommendation feature that increases the visibility of any shop “
In addition to having a wide variety of food to choose from, Gojek is also ready to offer discounts and various deals. Many users have fun and enjoy ordering their favorite dishes from all over Bangkok. With a free delivery coupon within the first 3 kilometers, no minimum, can be collected every week for the whole month. (Only for participating partner stores) You can download the application Gojek either way. App Store and Play Store
