Getting rid of the guesswork

With a career spanning almost 30 years, Charlotte Tilbury, MBE, is one of the world’s most influential make-up artists who launched her eponymous cosmetic brand back in 2013.

However, last October, she expanded the business to Thailand as the first Charlotte Tilbury Beauty counter opened in Paragon department store. In fact, the partnership with The Mall Group also led to a second retail space opening at Emporium.

The Charlotte Tilbury Beauty counter at Siam Paragon.

Tilbury’s mission is to share the power of make-up, which she discovered when she became a teenager.

“I was 13 when I wore mascara for the first time. It changed my life,” she said.

“Overnight, people reacted to me in a different, more positive way. I felt more empowered, more beautiful and more confident….