It has become normal. When we think of a gift or want to find something suspicious, we choose to click to find more information in Google Search, whether it is about product information, price, location or even the surrounding things that we want to know.
Google’s own research indicates that People are faced with a variety of stories on their buying journey, having a reliable touchpoint to guide them can help boost confidence in their purchasing decisions. And trust in the brand presence (Brand Presence). When brands are able to deliver content that resonates with searchers, they have a 70% chance of increasing consumer preferences.
So, the three things brands need to understand about consumer behavior will make it easier for people to make your purchasing decisions.
- Emotions always prevail over reason.
It is normal for us humans to use emotions as a trigger in purchasing decisions and this group of people want clarity in their data. And really confident before making a purchase by 57% of searching for information to increase confidence before making a decision to buy a product or service that interests them.
So Search became Toouchpoint, helping 73% of people find brands and access other information. to make a purchase decision
- The source of information must be reliable.
87% of consumers think it’s more important to find a reliable source than anything, so they expect brands to provide reliable information, and 63% won’t make a purchase if a brand provides information that isn’t very relevant to the product. too
- too many options hard to decide
In addition to the good selection of information Having too much information can also affect not buying. 94% of shoppers consider it important to research a brand before buying. But with too much information, they feel indecisive. to not pay attention to that
However, brands can use machine learning to help them create relevant and specific information for their search. Broad Match Keywords Tools to help you choose keywords to advertise, find phrases, or variations that are close to the words you want to convey. in various forms
or Smart Bidding, a sub-tool of automated bidding that uses machine learning to optimize conversions or add value to each auction conversion. It is one of the features called “Auction real-time bidding” makes it possible to target CPA and ROAS audiences as well as increase the number and value of conversions.
Now that you know what your customers want, don’t forget to create a Touchpoint through search to give your brand credibility and confidence.
Source: google
