Toshiba Thailand imports Comfee, a popular electrical appliance brand from Europe and America, focusing on the new generation market. Launches the first group of products with air conditioners equipped with IoT technology, targeting sales of 500 million baht/year.
Alex Ma, Vice President of Toshiba Thailand Co., Ltd. said that the electrical appliance market in Thailand is highly competitive. Even during COVID-19 Each brand also releases new products that are developed in terms of design. and special features to stimulate consumer demand. And increase the competitive advantage in the market, Toshiba Thailand has brought the ‘Comfee’ brand, which is a home appliance that is popular in Europe, America, Asia and Africa, totaling 26 countries. market in thailand
Comfee’ is outstanding. both in technology and a design that is pleasing to the new generation There is a complete product line. Both large electrical appliances such as air conditioners, refrigerators, washing machines. and small electrical appliances such as microwaves, blenders, ovens, water heaters, water dispensers, etc., especially air conditioning products. Comfee’ used to receive the number one sales award from Germany.
“Bringing Comfee’ to market in Thailand this time, Toshiba Thailand will select product groups that will fill the market demand in each period. Including responsible for branding and marketing. until distribution Distribution of products through various channels throughout the country and after-sales service through Toshiba Thailand service centers, the company is confident that the ‘Comfee’ brand will become popular with Thai consumers in no time. Support the strategy to build the company’s image. make it more modern.”
Toshiba Thailand will focus on marketing Comfee’ air conditioner products first, starting at the end of 2021, because the air conditioner market is the main market in the electrical appliance group. It has a market share of about 35% or about 20,000 million baht. During the first year, the company plans to sell 2 series of air conditioners, namely C-Flow Series and Penrose Series, totaling 6 models, all of which will be inverter systems that come with an IoT system that can be ordered. mobile job on-off control and convenient to work Meet the needs of the new generation at a tangible price
for strategy and Comfee’ brand marketing direction. In the next 3 years, we aim to expand the product line-up for more than 30 models, including air conditioners, refrigerators, and small items. In addition, it aims to grow with estimated sales of over 500 million baht/year and has more than 300 distribution channels across the country through the use of digital media. and traditional media in brand communication Including training more than 1,600 staff across the country to help communicate with customers.
