Thailand is a country that pays attention to ‘Happiness from eating’ is the most that has it all. because the taste is important but for cooking Sometimes it takes a variety of seasonings to achieve a mellow flavor. This can cause us to forget the amount of sodium we get too much than we need.
but for Ajinomoto MSG business that has raised the issue of umami with Thai people for a long time. which is long enough to get used to the belief that ‘High sodium MSG’ without knowing the manufacturing process of this white granule before. Today we are going to take you to get to know the world of Ajinomoto better. In a way that may change your old thinking that has it all
‘Tasty’ It’s a taste that everyone likes. Although it is delicious, each person’s touch is different. which for some people it’s worth it If the deliciousness must be exchanged for seasoning with a variety of seasonings until the mouth without adding MSG in food
But how many people will know Ajinomoto Legendary MSG Brands The origin of this delicious umami flavor able to maintain the same deliciousness of food By reducing the sodium from salty condiments as well!
Overturning the belief in umami
Although ‘preference’ is the main factor in choosing food for Thai people. But it cannot be denied that Thai people attach great importance to The ‘happiness of eating’ is more, resulting in trends in consumer behavior and food today. It was found that Thai people eat more often in 2017. The food they eat is sweet. and more salty As a result, the consumption of fruits and vegetables decreased (Reference: Research results “What do Thai people eat?” from EIC, 2017)
At the same time, Thai people have behaviors that are concerned with health. increase food intake And try to take care of yourself as well. by reducing the main meal and eat other food supplements instead Whether it’s plant-based foods, soy milk, yogurt, or grains, for example, Ajinomoto’s MSG has a fermentation process similar to that of yogurt or beer.
Therefore, from the belief that has been passed on from generation to generation that MSG is dangerous Or the more you eat, it affects the body, whether it is thirsty until the throat is dry. or hair loss In fact, this monosodium glutamate is safe. And has been certified by food assessment both domestically and internationally from the Food and Drug Administration (FDA).
This can reduce the use of salty seasonings in food. Because it contains only one third of the sodium content of table salt. It also makes the taste more balanced in the right proportions. The deliciousness is not reduced to the name ‘MSG’ that helps enhance the flavor of food as the fifth flavor to make it taste umami.
The source of low sodium deliciousness
For MSG, white crystalline granules seen together. Many people may understand that through many chemical processes. and is seen as a substance that has been concocted but in fact MSG has a pure crystallization process and is safe to use in cooking. Because it’s just the introduction of microorganisms to turn sugar into glutamic acid. Like the process of turning the sugar in milk into the lactic acid in yogurt.
It was initially made from cassava starch dissolved in water. and adding enzymes to digest starch molecules into glucose then used as food for the microorganisms until it came out as glutamic acid and then go through the sorting process crystallized until free of impurities come out as white crystals It also uses activated carbon to absorb colors and odors like those used in drinking water technology. And finally came out as clean monosodium glutamate or MSG. through the sorting of sizes to enter the export process according to various industries
which can be seen that the methods mentioned above There are no chemical additives that affect the body when ingested in any way. Because it’s just a process that makes the MSG crystals dissolve well in water. and purity and safe for use in food
The future of umami
The Future of Umami Flavors Like Ajinomoto with Glutamate or amino acids that are prevalent in nature and low sodium Therefore, it is very suitable for use in various food products, especially for made-to-order food. street food and ready-to-cook meals (Meal Kits). MSG reduces the use of high-sodium seasonings.
by using MSG with this food This is in line with the changing consumption trends of Thai people in the wake of the COVID-19 outbreak. Because, besides food delivery being popular, healthy food and supplementary food will continue to be a trend as consumers become more interested in health as well as Thai society that has started to enter an aging society. Therefore, it is expected that the health food market will grow this year. The value will increase to 213,099 million baht ever (Reference: .ThaiSMEsCenter, 2022).
from the above It might have made you familiar with the world of Ajinomoto MSG a little more. that MSG is more than MSG but also a life-raising powder for Thai people to eat with better nutrition by reducing the dependence on salinity of salt in food
So instead of looking at the role of MSG as the villain, But the fact that MSG has turned out to be the hero that can balance the taste. enhance the delicious taste of food and reduce malnutrition Make people happy to eat more. This is the reason why Ajinomoto has this red cup logo. Became a legend, being with Thai people of every era, never changing
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