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Thursday, May 2, 2024

Fugly is the unspoken ‘F’ in ThaiGov’s ‘soft power’ campaign

After teen rap sensation Milli”s Coachella performance stirred pride at home, government PR people tasked with promoting “soft power” have issued a graphic that looks like a freshman PowerPoint slide.

It features the five “Fs” of Thai culture – “food,” “films,” “fashion,” “festivals,” and “fighting” – in a Photoshop fever of fugly fonts and formatting published yesterday.

“First: Fonts,” one top comment reads.

If the overall effect isn’t enough to cause a mild headache, one need only pore over the mismatched stock photos in the hastily constructed collage, its sophomoric typefaces, and chunky white borders.

Using taxpayer money to create something so embarrassing is bad enough until you realize someone at the Government Public Relations Department filched the pictures from the first Google Images results:…

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