Embracing mental health

Eight out of 10 Thais experienced mental health issues exacerbated by the aftermath of Covid-19, according to a six-month survey conducted before February 2022 by Mintel, a global market research company. Gen Z is the age group that feels loneliest, at 38%, compared to other generations such as millennials (26%) and Gen X (15%).

The younger age group also experienced mental health challenges such as low self-esteem, depression and anxiety. These conditions often result from seeing “a perfect life” on social media from influencers and/or people they know. Seeing these people have things they don’t creates pressure.

To help young people and others cope with mental health challenges, The NOOK Friends by Love Frankie, a Bangkok-based social and behavioural change creative agency, has collaborated with psychotherapist Pataradanai Setsuwan, better known as Koen from the boy…