On November 25, 2022, Singha pulls “The Iceman” Kimi Raikkonen, a former F1 World Champion driver in 2007, to continue the project “Singha Kart Cup 2022 by Kimi Raikko”. Nen” for the seventh consecutive year, ready to renew the contract with the top Finnish drivers as Singha’s “global brand ambassador” abroad.
Mr. Worawut Bhirombhakdi, Executive Vice President of Boon Rawd Brewery Co., Ltd. and Deputy Chief Executive Officer of Boon Rawd Trading Co., Ltd. as a policy maker and oversees sports marketing activities both domestically and internationally. Welcoming Finnish former Formula One driver Kimi Raikkonen degree world champion in 2007 who traveled to join the event “Singha Kart Cup 2022 by Kimi Raikkonen”
Mr. Worawut revealed that the starting point for world-class drivers is karts. Creating youth from the beginning is like the first step towards the driver’s ultimate goal, namely Formula 1 or Formula One, so we have laid the foundation of motorsport for Thai children through the Singha Kart Cup project that draws Mee Raikkonen, world class driver Which has a degree as a Formula One champion in 2007 to join the event along with sharing techniques and experiences To be an inspiration for children in pushing yourself and growing towards global goals This is the 7th consecutive year that many children who have passed through this program have grown into the karting industry both domestically and internationally. Create success and win many titles. Both in Asia and at the national level, such as ROK CUP Asia, ROK CUP Thailand, Kart Championship Thailand.
while Kimi Raikkonen, a 43-year-old former top Finnish driver, revealed that he was delighted to return to Thailand after having to take a break during COVID-19. Every time I come to Thailand and participate in the Singha Kart Cup project, I have seen the development and potential of young Thai drivers growing from this project. which he himself as an ambassador for the competition will try to share experiences and techniques of racing with children Because karts are the cornerstone of all types of racing. Like his 7-year-old son, he is also starting out in karting in Europe. Because every child, no matter where they come from, has a dream to go to Formula One. It depends on whether they are given the opportunity and start on the right track or not. The Singha Kart Cup project is a great opportunity. of Thai children in the beginning before advancing to a higher level of motorsport competition The most important thing is to have fun with it, be disciplined and work hard. If it can be done, there will definitely be a chance to reach the goal.
At the same time, Mr. Worawut also confirmed that Singha has reached an agreement to extend the contract with Kimi Raikkonen as Singha’s “global brand ambassador” abroad until 2023. Corporation Singha products are sold in more than 60 countries around the world and “Kimi” is considered a world-class superstar with many fans. and appreciate the potential of being a world champion athlete Plus a calm personality. and full of professionalism Singha is therefore honored to have Kimi Raikkonen to promote the event. including various advertising media both domestically and internationally especially in England
In this regard, the “Singha Kart Cup 2022 by Kimi Raikkonen” competition will be held in the 2nd round of the challenge at Bira Kart Circuit, Chonburi Province. Between 26-27 November 2022, Kimi Raikkonen has a queue to travel to join activities to share world-class driving experiences. with the young drivers who were selected on that day as well
