Thailand’s carbonated soft drinks industry is expected to grow by more than 7% this year to 59.9 billion baht, bolstered by consumers resuming spending activities and relatively hot weather, according to Coca-Cola Thailand.
Richa Singh, marketing director of Coca-Cola Thailand, Myanmar and Laos, said Thailand’s consumption of carbonated soft drinks has been recovering since the end of 2021, with the market growing 7% last year to 56 billion baht.
To capitalise on the market’s recovery, the company introduced 15 new products in 2022.
“Last year was an active year for Coca-Cola Thailand and we expect 2023 to be another active year for us because people have resumed…
