Audio-based social networking app Clubhouse, which has gained popularity in Thailand over the past two weeks, could take a toll on seminar events and TV and radio audiences as well as other social media platforms, say industry pundits.
The platform is expected to serve as a new digital marketing channel for brands.
The app was launched in 2020 by Alpha Exploration, a California-based software developer. Celebrities and media personalities share stories and advice using its audio functions, including Elon Musk, Oprah and Silicone Valley entrepreneurs.
To join the platform, people must be invited by existing users. Each member has a limit of two invitations.
The platform has virtual rooms to join. When entering a room,…
