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PKFARE and Umetrip step out together

As China bounces back from the pandemic, the challenge for companies is to seize emerging opportunities in the accelerating outbound travel market – and find the right partners to achieve lasting results.

Cue, PKFARE which has inked a strategic partnership with Umetrip – a leading app in China’s aviation information services – to serve as a technical partner, international hotel supplier as well as a hotel connectivity platform.

Capitalising on the return of China outbound travel, Umetrip says it is expanding its international hotel booking business “to provide Chinese travellers with a more diverse, high-quality, and competitively priced selection of hotels”.

PKFARE played a pivotal role in defining project…