Unlocking Consumer Perspectives on Sustainability

Let’s put it in a wider context; in the UK, Germany, and the US, many see disruptive protests as illegitimate and support penalties for activists targeting consumer markets. In contrast, Thailand faces less activism-induced disruption. Climate activism is growing in APAC, with 61% in Thailand considering it a valid protest form, though 50% believe disruptive eco-activists should face penalties. This highlights the evolving relationship between climate activism and public opinion.

One key effect of climate activism is its role in raising environmental awareness. In Thailand, 74% credit eco-activism for improving their understanding of issues like deforestation and fossil fuel emissions.

Do Thai consumers exhibit a heightened focus on specific sustainability issues identified in your research when compared to consumers in other APAC countries?

Sustainability concerns vary, but…