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Saturday, April 27, 2024

Car makers banking on promotions

The 12-day Motor Expo at Impact Challenger Hall in Muang Thong Thani brings hope for better car sales. Pattarapong Chatpattarasill

Car manufacturers are pinning their hopes on sales promotions to charge up the automotive industry, believing they can compete with the government’s car trade-in proposal, which has been shelved due to its untimely launch.

They made the comments as Industry Minister Suriya Jungrungreangkit, a key supporter of the trade-in, reportedly asked the cabinet to put off the scheme as it caused some prospective car buyers to delay their purchases, pending a clearer policy of this car sales stimulus.

It has remained unclear for over a week after the trade-in proposal was floated, offering 100,000 baht trade-in coupons to individual car owners. Buyers and manufacturers are not sure…

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