“Car for Cash” continues to penetrate all market segments Penetrate new customers and win customers’ hearts through strategies “The product must be right, the heart must come.” By creating solutions that are versatile, simple and suitable for every financial opportunity. ready to create a lasting relationship with the brand Reinforcing the position of being a loan for all car owners Aiming to be the champion in the loan market for people with continuous cars with a total portfolio worth 85,000 million baht, growing 6%
Ms. Pornthep Thirasunttrakul, Marketing Executive Auto loan business Bank of Ayudhya Public Company Limited said, “The car loan market continues to grow due to many factors. Both the demand for credit is still high. and new product innovations from credit providers for Car for Cash, a pioneering brand in the car refinancing market in Thailand We focus on developing products and services that meet the financial needs of all motorists. Customer Journey As a result, Car for Cash has maintained its position as a market leader for 19 years with a current customer base of 312,000 customers and a total loan portfolio of 80,220 million baht.”
In 2022, Car for Cash will reinforce its leadership in the car loan market. with a strategy that covers both product and brand engagement in the product field will continue to communicate in diversity Both the payment model and the car ownership group that covers all segments Deliver services that are easier and faster, such as approval conditions that meet the economic situation and the right to receive an additional credit line for existing customers and tailored solutions based on intelligent predictive models and in-depth analytics that enable accurate predictions of customer needs.
In addition, Car for Cash will continue to build sustainable brand engagement with customers in various dimensions. and pass on assistance to society which will continue to push forward a comprehensive marketing communication campaign throughout the year by penetrating every customer group for the first time Both current customers, old customers and new customers. to reinforce the position of being a loan for all car owners Along with creating good experiences such as convenient and fast digital services and lifestyle benefits on GO Application by Krungsri Auto, including continuing the project “Car4Cash Smile Pack” through synergy with Krungsri Auto branches nationwide in providing assistance to communities who are suffering from various accidents promptly
“With the most comprehensive car loan products in the market Interest rate options that meet different lifestyles to the service process that is fast and seamless We believe that Car 4 Cash will be able to support car owners in every financial opportunity. and able to cope with uncertain situations such as the present by aiming that The loan portfolio in 2022 will grow by 6% with a total value of 85,000 million baht, enabling Car for Cash to continue being a leader in the car loan market,” Mr. Pornthep concluded.
