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JETRO launches campaign “[ Made in JAPAN ] Authentic Japanese ingredients pass on love with deliciousness” to promote the charm of food ingredients imported from Japan • Thumbsup

Japan External Trade Organization (JETRO, Bangkok) announced the campaign “[ Made in JAPAN ] Authentic Japanese ingredients pass on love with deliciousness” in collaboration with shops that have been certified “Japanese Food Supporter”

and export-import companies Its purpose is to promote Thai consumers to experience the charm and taste the deliciousness of food ingredients imported from Japan.

in recent years The number of Japanese restaurants in Thailand, especially in the provinces, has increased markedly. and so that Thai people across the country have the opportunity to taste and feel the charm of Japanese food thoroughly. The number of Japanese restaurants in Thailand has increased from 4,094 in 2020 to 4,370, especially the number of restaurants located in the provinces, which has a noticeable increase.

Mr. Kuroda Jun, President of JETRO Bangkok, discussed the origins and expectations of the project implementation. “Since the survey of the number of Japanese restaurants in Thailand was started in 2007, the number of Japanese restaurants in Thailand has been increasing steadily.

Although the lockdown measures prohibit eating food or drinks in the restaurant due to the situation of the Covid-19 outbreak. Has had a heavy impact on restaurant operators, but the number of Japanese restaurants in Thailand has increased. especially in provincial areas shows that Japanese food has become very close and popular with Thai people.

Therefore, we set up a campaign to create menus from food ingredients imported from Japan. Delivering new delicious experiences for Thai people to enjoy

This time, there are Japanese food ingredients that Thai people have never tried, such as pork imported from Japan. to be served in the menu that participates in the campaign as well We sincerely hope that this campaign will create opportunities for all Thai people.

Even though he is in Thailand But you can feel the charm and taste the deliciousness of authentic Japanese food ingredients. causing repeated consumption in the future

However, JETRO sincerely hopes that this campaign Will be able to create benefits and continual income for restaurants as well as export-import companies that support food ingredients imported from Japan as well.

The campaign will be held from Tuesday, November 1, 2022 to Tuesday, February 28, 2023. It is a synergy between 150 restaurants in Bangkok and 86 restaurants in the provinces, totaling 236 restaurants, together with leading media. To promote the charm of food ingredients imported from Japan and disseminating the secrets of the deliciousness of authentic Japanese food ingredients that has been cultivating, cultivating and meticulously produced in Japanese style

To give Thai people the opportunity to taste the delicious taste of Japanese food ingredients. through an interesting story including tasting seasonal ingredients It’s like flying to Japan to eat by yourself.

In addition to the ingredients that Thai people are already familiar with, such as beef. or Japanese seafood There is also a presentation of Japanese food ingredients that are not widely known. “Japanese pork” to be more known to Thai consumers as well This campaign There is publicity through both online and offline media. in various channels, both Bangkok and other provinces to reach more Thai people 10

Millions of participating restaurants, with a total of 32 brands, a total of more than 236 restaurants. POINT 1 |

Expand the scope of the campaign to cover more restaurants in provincial areas.[ Made in JAPAN ] campaign “

Authentic Japanese ingredients pass on love With this deliciousness, this has been in collaboration with up to 32 restaurants that have been certified with the “Japanese Food Supporter” mark, 236 brands.

Together to promote the charm of food ingredients imported from Japan. The main ingredients in this campaign are beef, pork and seafood, of which 86 restaurants are located in the provinces. [ Made in JAPAN] which in the past few years The number of Japanese restaurants in Thailand, especially in the provincial areas, has increased dramatically. Therefore, I want Thai people in the provinces to have the opportunity to know the charm of the deliciousness of the original Japanese.

Have a taste of the menu that uses authentic ingredients imported from Japan at the same time throughout Thailand. POINT 2 |

You can try “real pork imported from Japan” in Thailand.

In addition to raw materials that Thai people are familiar with, such as beef. or Japanese seafood, this campaign presents Japanese food ingredients that are not yet widely known “Japanese pork” as well. Thailand recently relaxed its pork imports from Japan in 2019, but the number of imports from Japan is still small.

This campaign aims to give all Thai people a chance to taste pork imported from Japan. The figures are characterized by their soft, juicy tongue. It is uniquely delicious. Let pork imported from Japan become more widely known among Thai consumers. This leads to an increase in consumption in the future. In addition, unknown raw materials such as buri and sanma are also presented in this campaign. POINT 3 |

Join forces with restaurants with the concept of “Restaurant = Communication Channel with Consumers”

Public relations reach more than 10 million consumers. The campaign is scheduled for public relations through various media. widely

Channel 1 Public relations through leading media including influencers Presenting about the charm of food ingredients imported from Japan. and disseminate to Thai consumers about this campaign

The aim is to create a menu that uses such Japanese ingredients at restaurants. and is scheduled to continue public relations throughout the campaign period. in order to ensure continuity and repeat consumption in the future The main channels are divided into PR through the main page of the campaign.

By partnering with Wongnai, a platform that collects information about restaurants and promotions. which has more than 14 million monthly active users and coordinate with famous food influencers in making content at restaurants participating in the campaign by presenting the charm care story Japanese manufacturers’ meticulousness to Japanese food ingredients before they are delivered directly to Thai consumers.

Channel 2 Public relations through the media of the restaurant through media outlets and social media or the influencer of the store Introducing the secret of the deliciousness of authentic Japanese seasonal ingredients. through various channels

both direct employee recommendation Including making offline public relations materials in front of the shop, such as menus or posters. and online publicity through the restaurant’s Facebook or Instagram. Information of all participating restaurants is collected on the main page of the campaign in Wongnai as well.

Thus, restaurants have become a “mediator” in communicating with consumers. This is the main idea of ​​this campaign by joining forces. The goal is to publicize to reach more than 10 million Thai people, or every 1 in 6-7 people of Thai people across the country.

JETRO sincerely hopes that this campaign will make Thai people all over the country can understand the charm of authentic Japanese food thoroughly. This led to the expansion of marketing channels for food exporters from Japan to restaurants in Thailand, not only in Bangkok but also expanding to various provinces. all over Thailand

and hope that on this occasion All Thai people will be able to taste authentic ingredients imported from Japan. through this campaign Let’s forget about Japan.

  1. Restaurants participating in the campaign
  2. Chubbies
  3. FATTIES
  4. Fuku Grand
  5. Fuku Intown
  6. Genka Sakaba Takara
  7. Horumon Yakiniku Hirashima by Kirabi
  8. Kabocha Sushi
  9. Kakurega Hanare
  10. Kakurega Shizuku
  11. Kenji’s Lab
  12. L’ecrin 55
  13. MAGURO
  14. Mainichi Sushi
  15. Maisen
  16. Mitsu Omakase
  17. Nabezo Premium
  18. OMAKASE DON BY TEPPEN
  19. OOTOYA
  20. OSHINEI
  21. Peko
  22. Senju Shabu & Sushi Premium Buffet
  23. Sushiro
  24. Tenjo Sushi & Yakiniku
  25. TEPPEN
  26. Tora Sushi
  27. TOUKA
  28. UMENOHANA
  29. Yakiniku Dining TEPPEN
  30. Yakiniku Horumon Garcia
  31. Yakiniku Kakurega
  32. Yakiniku Kirabi

ZEN Japanese Restaurant

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